Posted Jan 10, 2021
“If you have a better product than I do, you can be a better chef than I am. Perhaps the quickest way you can become a better cook is to buy better ingredients.” — Thomas Keller, Ad Hoc at Home
As someone who loves to cook and eat, I can attest that great ingredients make a huge difference. When I’m shopping for groceries or picking out produce at the farmer’s market, I try to choose the freshest and most flavorful options. It might take a little bit more time and effort, but it’s well worth it because the end result is so much better.
A sweet, juicy tomato in a salad or sandwich will add a depth of flavor that cannot be achieved with a tasteless, out-of-season supermarket tomato. Similarly, using high quality herbs, spices, vinegars and other ingredients can take a dish from ordinary to extraordinary, adding depth and complexity.
If you want to elevate your cooking and take it to the next level, start with great ingredients. Your taste buds will thank you!
To more easily locate products sold by suppliers recommended by Thomas Keller, Carla Lalli Music, Joshua McFadden, Samin Nosrat, among others, I created a custom Google search engine. I also included taste test reports from America’s Test Kitchen, Cooks Illustrated and Cooks Country.
(Note that I have no financial interest in anyone using this tool — it’s simply something I made for myself that I found useful, and I’m sharing it in case it’s helpful to anyone else.)
The custom search pulls results from these sites: